The Indian messaging app Arattai, developed by Zoho Corporation and launched in January 2021, has recently gained significant popularity as a secure, user-friendly alternative to WhatsApp. Meaning "casual chat" in Tamil, Arattai is positioned as a "Made in India" app focusing on privacy, simplicity, and essential communication features, which includes text messaging, voice notes, audio and video calls, media sharing, group chats, channels, and multi-device support.
Arattai is a cross-platform instant messaging and VoIP app designed to keep users connected through a clean and intuitive interface. It supports sending texts, voice notes, images, videos, documents, and location sharing, alongside secure voice and video calls. Unlike many foreign apps, Arattai stores all its data in India on Zoho’s own infrastructure, emphasizing data sovereignty and privacy. Importantly, calls are end-to-end encrypted, while encryption for messages is actively being developed.
Unique Features and Advantages
A standout feature of Arattai is that users can chat without sharing their personal mobile numbers by using usernames, enabling safer and more private interactions. The app supports ephemeral stories and channels for broadcasting updates, as well as multi-device use including desktops, tablets, and Android TV. Regular updates improve stability and add features based on user feedback, and the app is free without subscription fees.
Privacy and Data Security
Arattai’s commitment to privacy has resonated strongly in India amid growing concerns over data misuse by global platforms. Zoho assures users that Arattai does not monetize personal data and operates without reliance on major cloud providers like AWS or Google Cloud, enhancing user control over data. While full end-to-end encryption for texts is not yet completely implemented, strong privacy principles guide the app’s ongoing development.
Government Endorsement and Growing Popularity
The app gained a remarkable surge in users after endorsements from Indian government officials, including the Union Education Minister Dharmendra Pradhan, who recommended Arattai as a secure, easy-to-use Indian alternative to mainstream messaging apps. Arattai reached the number one position in the social networking category of the Apple App Store in India, reflecting its swift rise in adoption.
User Experience and Reception
Users appreciate Arattai for its smooth performance, simple design, and privacy safeguards. It has been described as polished, lightweight, and reliable with clear audio and video calls. Feedback highlights Arattai as a solid communication app suitable for both personal and professional use, and many see it as a promising WhatsApp competitor with scope for further enhancements like better stickers and a more robust encryption system.
Conclusion
Arattai is emerging as a secure, privacy-focused, and well-designed Indian messaging app that offers all essential communication features with the added advantage of keeping data within the country. Its recent surge in popularity, supported by government endorsements and positive user reviews, positions it as a credible "Made in India" alternative to WhatsApp and other global platforms. With ongoing development and a dedicated focus on user privacy, Arattai is set to become a key player in India’s digital communication landscape.